5 tips to mastering the art of GIF

Knowing how to create a GIF has become essential in today’s world where online communication is rapidly increasing. GIFs can be slow, smooth, playful or dynamic depending on the designer’s choice but what every designer and developer needs to learn is how to create appealing GIFs and interaction that appropriately matches the message being conveyed. The following tips will help designers master the skill of creating a GIF.

1) Make it impressive

Make it impressive
Source: Mailchimp

With the advent of social media, GIFs are continually being used in advertisement campaigns. These GIFs can be powerful tools in social media advertising if they are used correctly. Therefore, it is essential for a GIF to be engaging, appealing and informative so that it can make any flat post look eye-catching.

2) Shrink the size to make it suitable for sharing through social media

One technical challenge when designing a GIF is to keep the size of the file within limits allowed on social media platforms. Designers must be innovative when shortening the loops that will assist in keeping the sizes small. Avoiding the use of gradients, semi-transparent pixels, and sticking to limited color palettes prove to be helpful in creating a compressed GIF.

3) Keep your users in mind when designing your GIF

Keep your users in mind when designing your GIF by Saad Raja

It is advisable that designers must consider the size of the screen that the GIF will be played on when designing their projects. Considering mobile users, they must keep everything simple as well as bold. It is also better to ensure that numerous GIFs are not playing at one time on a single page. Experts have also recommended that GIFs must be designed in a square as narrow pictures will look even smaller.

4) Find what tools are best for you

Find what tools are best for you by Saad Raja

When designing GIFs, many designers opt for different tools that best suit their needs. Many designers resort to the use of Photoshop when designing their GIFs. It is also suggested that they use online tutorials to learn the basics of different software that might help them. Some recommended tools are CodePen and After Effects; both of which assist newbie and professional designers.

5) Keep things simple

Keep things simple by Saad Raja

Since designing a GIF offers many variables that a designer has to consider, it is understandable that there will be numerous tests and technical glitches before an illustration is finalized. Therefore, what designers need to do is to ensure that things remain simple. This can be accomplished by initiating with a few elements, understanding them and then proceeding to complicated animations. Keeping things simple will help a designer avoid silly mistakes as well.

Post A Comment